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Mattel have tried this trick before: in 2015 they launched a new marketing campaign called 'Imagine the Possibilities' in which they tried to fix their brand image problem by focusing on the positives of imaginative play and pushing the idea that Barbie can teach young girls that they 'can be anything'. Yet Barbie's association with various professions is nothing new - for decades we have had Astronaut Barbie (first launched in 1965), Firefighter Barbie (1995), Paratrooper Barbie (2000) and Baby Doctor Barbie (1994 - complete with tight pink jeans), to name a few.
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