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[a] Another company, Minotaur, sells dress jackets and sports jackets that have built-in heating devices, which can be controlled by a smartphone.
Users can choose four temperature levels. Google and Levi Strauss are also jointly developing "smart wear" that can remotely control a smartphone or other device when the user touches the clothing.
[b] In the wake of this fashion event, a company called 'no new folk studio' released sneakers, which emit light in various colours in response to the user's movements. The translucent soles have 100 built-in light emitting diodes. The colour combinations can be designed by using a dedicated app for smartphones. Sounds can be played based on movement.
[c] There are several problems to solve for these new additions to the market, such as battery size and life, said Mr Hiroaki Mizutani of DiFa, a website providing information on digital technologies and fashion products. "But there are high expectations of the new market formed by such products. The market will continue growing," he said.